Pride & Tradition delivers a premium tasting bourbon whiskey that celebrates the rich heritage and iconic moments in sports history.
Blending high quality spirits with nostalgic storytelling, our mission is to create a unique and memorable experience for fans who cherish the game’s best moments – pairing a love of spirits with the thrill of sport.
Pride & Tradition is more than a whiskey. It’s a reminder that legacy isn’t given—it’s built.
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Golden Tate x Pride & Tradition
$150
Crafted with the finest ingredients, our limited-edition Autograph Collection Golden Tate x Pride & Tradition straight bourbon whiskey, hand-picked and autographed by Golden Tate.
P&T Merch
Get the goods.
Share your pride off the gridiron with exclusive Pride & Tradition gear and gifts.
Iconic Moments Podcast
Latest Episode: It’s show time. Diving in with Golden Tate.
Host and former teammate Robert Blanton sits down with retired NFL player and Super Bowl Champion, Golden Tate, to revisit one of the most iconic moments in collegiate football history.

