Pride & Tradition delivers a premium tasting bourbon whiskey that celebrates the rich heritage and iconic moments in sports history.
Blending high quality spirits with nostalgic storytelling, our mission is to create a unique and memorable experience for fans who cherish the game’s best moments – pairing a love of spirits with the thrill of sport.
Pride & Tradition is more than a whiskey. It’s a reminder that legacy isn’t given—it’s built.
Limited edition autographed bottle by NFL Super Bowl Champion, Golden Tate. The first edition Golden Tate x Pride & Tradition collection is crafted with the finest ingredients and flavor profile, curated by Golden Tate. The artwork inside the bottle showcases the iconic moment Tate dives into the Michigan State band after securing a game-winning TD for the Irish on September 29, 2009.
Pre-Order
Pre-Order
Autograph Collection
Limited Edition Golden Tate x Pride & Tradition Bourbon Whiskey
Autographed Bottle
Latest News
Golden Tate x Pride & Tradition
$200
Crafted with the finest ingredients, our limited-edition Autograph Collection Golden Tate x Pride & Tradition straight bourbon whiskey, hand-picked and autographed by Golden Tate.
Coming Soon: P&T Merch
Get the goods.
Share your pride off the gridiron with exclusive Pride & Tradition gear and gifts.
Latest Episode: It’s show time. Diving in with Golden Tate.
Host and former teammate Robert Blanton sits down with retired NFL player and Super Bowl Champion, Golden Tate, to revisit one of the most iconic moments in collegiate football history.

