Pride & Tradition is a premium bourbon whiskey brand born in Minnesota, leveraging the state’s storied whiskey craftsmanship.

Our spirits deliver a premium taste, uniquely crafted with flavor profiles hand picked by your favorite athletes that celebrate the rich heritage and iconic moments in sports history.

By blending high quality spirits with nostalgic storytelling, our mission is to create a unique and memorable experience for fans who cherish the game’s best moments – pairing a love of spirits with the thrill of sport.

Pride & Tradition is more than a whiskey. It’s a reminder that legacy isn’t given—it’s built.

Created by retired NFL player and coach, Robert Blanton and NFL Super Bowl Champion, Golden Tate.

Distilled and bottled by Panther Distillery, Osakis, MN.